Designing and Launching an AI-Powered Marketing Assistant in 90 Days
The Challenge
We needed to highlight AI capabilities in marketing, design and prototype a solution in under three months, and engage an audience of industry professionals while creating a foundation for a future product.
Our Approach
We took a rapid, collaborative approach to conceptualize and deliver an AI assistant that would demonstrate the power of AI in marketing workflows.
Collaborated with executives to conceptualize a marketer-focused AI assistant with prioritized features
Developed user journey storyboards for audience segmentation, social trend analysis, and campaign performance prediction
Created medium-fidelity visual designs and an interactive script for the demonstration
Built a functional prototype to demonstrate real-time interaction with AI
What We Delivered
We created an AI-powered marketing assistant that could process natural language commands to perform complex marketing tasks like audience segmentation, trend analysis, and campaign optimization. The solution demonstrated how AI could revolutionize marketing workflows by making data-driven decisions more accessible through conversational interfaces.
Results
The live demo captivated the audience at a major industry event, generating significant buzz on social media and garnering accolades from industry experts. The demo laid the groundwork for a full product that was launched the following year and eventually evolved after being acquired in 2019.
90
Days from concept to live demo
100%
Positive audience reception
1
Product launched from prototype
Project Details
Industry
Marketing Technology
Company Size
Enterprise (10,000+ employees)
Location
Global operations, HQ in United States
Services
- AI Product Strategy
- Rapid Prototyping
- User Experience Design
- Demo Development
- Product Roadmap Planning
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